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A Luxury Auto Leader

Part of the Leader Auto Group

We offer 6 new makes, and offer services for every type of vehicle.

See what our customers say about us.
We’re highly rated.

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DealerRater Apr 17, 2024

I purchased a 2024 Forester today from the new sales manager Wilson and Rick his sales rep. I can say, without hesitation, that Wilson the sales manager of 2 months, Rick, Juan and Kelly made the transaction an unbelievable new car purchase. I am 80 years old and have purchased only one other NEW car from a dealer. The last new car I purchased was a Subaru from another dealer. The experience was a pleasant one. But it did not compare to the experience satisfaction, price or value of today's purchase. I live 140 miles away. I stopped into the dealership to purchase ...

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DealerRater Jan 12, 2024

We had the best experience we’ve ever had buying a car, especially since we were looking to buy pre-owned . They brought over a vehicle from their Peoria location just so we could test drive. Minimum hassle and negotiation. Alexandrea and Wilson were great to work with. Highly recommend!

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DealerRater Nov 7, 2023

Always pleasant helpful staff, dealership is very clean easy to get to also. No issues

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DealerRater Jul 11, 2023

Phenomenal experience with this dealership without even setting foot inside. Purchased my dream vehicle and Alex and Wilson both made the whole process smooth and simple. My Crosstrek was quickly and conveniently delivered to me here in Arkansas. Great customer service and the car is even better than anticipated! 🥳🙌 ⭐⭐⭐⭐⭐

Read at DealerRater

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DealerRater May 23, 2023

Everything was great except for them paying off my Buick. After 2 weeks of owning the Subaru, I had to make a payment for the Buick that I wasn't counting on.

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DealerRater Feb 20, 2023

We recently had the pleasure of purchasing a new Subaru Outback from Michael Elliot and the team at Leader in Normal, IL. I have to say that Steven and then Michael made the entire experience an absolute pleasure. From the moment we walked into the dealership, Michael greeted us with a warm smile and a friendly demeanor that immediately put us at ease. He took the time to listen to our questions, and he worked tirelessly to ensure that we boomers were comfortable with all the new car technology before we drove away. Michael was patient and understanding, and he ...

Read at DealerRater

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DealerRater Jan 16, 2023

All issues were resolved to my satisfaction. There was a question about the cost of the remote start install but Karly, the office tech, handled all my questions and got clearance for a previous quote

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DealerRater Jun 24, 2021

Naveen Howard i brought a Volkswagen there a couple of weeks ago the service was great the process was easy the sale people there are great .but the sale person i had was very nice and knowledgeable about Volkswagen he made the process so painless I don't like shopping for cars but my sale person made it enjoyable Mr. Ken Brown is a great salesmen I'm going to recommend all my family and friends to Mr. Brown. Naveen Howard

Read at DealerRater

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DealerRater Jan 19, 2018

Drove from outta town to check out the store and we ended up working with Brandes he was amazing to work with, love the store!

Read at DealerRater

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DealerRater Jan 12, 2018

Brandes Cayson was very courteous and knowledgeable about the vehicles i inquired about. I definitely recommend this dealership. Go see Brandes Cayson for a great deal

Read at DealerRater

DealerRater logo
DealerRater Apr 17, 2024

I purchased a 2024 Forester today from the new sales manager Wilson and Rick his sales rep. I can say, without hesitation, that Wilson the sales manager of 2 months, Rick, Juan and Kelly made the transaction an unbelievable new car purchase. I am 80 years old and have purchased only one other NEW car from a dealer. The last new car I purchased was a Subaru from another dealer. The experience was a pleasant one. But it did not compare to the experience satisfaction, price or value of today's purchase. I live 140 miles away. I stopped into the dealership to purchase ...

Read at DealerRater

DealerRater logo
DealerRater Jan 12, 2024

We had the best experience we’ve ever had buying a car, especially since we were looking to buy pre-owned . They brought over a vehicle from their Peoria location just so we could test drive. Minimum hassle and negotiation. Alexandrea and Wilson were great to work with. Highly recommend!

Read at DealerRater

DealerRater logo
DealerRater Nov 7, 2023

Always pleasant helpful staff, dealership is very clean easy to get to also. No issues

Read at DealerRater

DealerRater logo
DealerRater Jul 11, 2023

Phenomenal experience with this dealership without even setting foot inside. Purchased my dream vehicle and Alex and Wilson both made the whole process smooth and simple. My Crosstrek was quickly and conveniently delivered to me here in Arkansas. Great customer service and the car is even better than anticipated! 🥳🙌 ⭐⭐⭐⭐⭐

Read at DealerRater

DealerRater logo
DealerRater May 23, 2023

Everything was great except for them paying off my Buick. After 2 weeks of owning the Subaru, I had to make a payment for the Buick that I wasn't counting on.

Read at DealerRater

DealerRater logo
DealerRater Feb 20, 2023

We recently had the pleasure of purchasing a new Subaru Outback from Michael Elliot and the team at Leader in Normal, IL. I have to say that Steven and then Michael made the entire experience an absolute pleasure. From the moment we walked into the dealership, Michael greeted us with a warm smile and a friendly demeanor that immediately put us at ease. He took the time to listen to our questions, and he worked tirelessly to ensure that we boomers were comfortable with all the new car technology before we drove away. Michael was patient and understanding, and he ...

Read at DealerRater

DealerRater logo
DealerRater Jan 16, 2023

All issues were resolved to my satisfaction. There was a question about the cost of the remote start install but Karly, the office tech, handled all my questions and got clearance for a previous quote

Read at DealerRater

DealerRater logo
DealerRater Jun 24, 2021

Naveen Howard i brought a Volkswagen there a couple of weeks ago the service was great the process was easy the sale people there are great .but the sale person i had was very nice and knowledgeable about Volkswagen he made the process so painless I don't like shopping for cars but my sale person made it enjoyable Mr. Ken Brown is a great salesmen I'm going to recommend all my family and friends to Mr. Brown. Naveen Howard

Read at DealerRater

DealerRater logo
DealerRater Jan 19, 2018

Drove from outta town to check out the store and we ended up working with Brandes he was amazing to work with, love the store!

Read at DealerRater

DealerRater logo
DealerRater Jan 12, 2018

Brandes Cayson was very courteous and knowledgeable about the vehicles i inquired about. I definitely recommend this dealership. Go see Brandes Cayson for a great deal

Read at DealerRater

DealerRater logo
DealerRater Apr 17, 2024

I purchased a 2024 Forester today from the new sales manager Wilson and Rick his sales rep. I can say, without hesitation, that Wilson the sales manager of 2 months, Rick, Juan and Kelly made the transaction an unbelievable new car purchase. I am 80 years old and have purchased only one other NEW car from a dealer. The last new car I purchased was a Subaru from another dealer. The experience was a pleasant one. But it did not compare to the experience satisfaction, price or value of today's purchase. I live 140 miles away. I stopped into the dealership to purchase ...

Read at DealerRater

DealerRater logo
DealerRater Jan 12, 2024

We had the best experience we’ve ever had buying a car, especially since we were looking to buy pre-owned . They brought over a vehicle from their Peoria location just so we could test drive. Minimum hassle and negotiation. Alexandrea and Wilson were great to work with. Highly recommend!

Read at DealerRater

DealerRater logo
DealerRater Nov 7, 2023

Always pleasant helpful staff, dealership is very clean easy to get to also. No issues

Read at DealerRater

DealerRater logo
DealerRater Jul 11, 2023

Phenomenal experience with this dealership without even setting foot inside. Purchased my dream vehicle and Alex and Wilson both made the whole process smooth and simple. My Crosstrek was quickly and conveniently delivered to me here in Arkansas. Great customer service and the car is even better than anticipated! 🥳🙌 ⭐⭐⭐⭐⭐

Read at DealerRater

DealerRater logo
DealerRater May 23, 2023

Everything was great except for them paying off my Buick. After 2 weeks of owning the Subaru, I had to make a payment for the Buick that I wasn't counting on.

Read at DealerRater

DealerRater logo
DealerRater Feb 20, 2023

We recently had the pleasure of purchasing a new Subaru Outback from Michael Elliot and the team at Leader in Normal, IL. I have to say that Steven and then Michael made the entire experience an absolute pleasure. From the moment we walked into the dealership, Michael greeted us with a warm smile and a friendly demeanor that immediately put us at ease. He took the time to listen to our questions, and he worked tirelessly to ensure that we boomers were comfortable with all the new car technology before we drove away. Michael was patient and understanding, and he ...

Read at DealerRater

DealerRater logo
DealerRater Jan 16, 2023

All issues were resolved to my satisfaction. There was a question about the cost of the remote start install but Karly, the office tech, handled all my questions and got clearance for a previous quote

Read at DealerRater

DealerRater logo
DealerRater Jun 24, 2021

Naveen Howard i brought a Volkswagen there a couple of weeks ago the service was great the process was easy the sale people there are great .but the sale person i had was very nice and knowledgeable about Volkswagen he made the process so painless I don't like shopping for cars but my sale person made it enjoyable Mr. Ken Brown is a great salesmen I'm going to recommend all my family and friends to Mr. Brown. Naveen Howard

Read at DealerRater

DealerRater logo
DealerRater Jan 19, 2018

Drove from outta town to check out the store and we ended up working with Brandes he was amazing to work with, love the store!

Read at DealerRater

DealerRater logo
DealerRater Jan 12, 2018

Brandes Cayson was very courteous and knowledgeable about the vehicles i inquired about. I definitely recommend this dealership. Go see Brandes Cayson for a great deal

Read at DealerRater

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6 Locations

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Bloomington Normal Automall 40.518074, -88.961500.